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Salesmanship & "gggr"

Alec Baldwin & David Mamet ggg

"Salesmanship"

I have a few theories with regard to effective and ethical salesmanship. One of those theories is based upon the use of humor as a device for building rapport(pardon my French). The theory being that if you have the capacity to make someone laugh, you then have effectively removed their defense mechanisms for the debate and argument process. "If you make a man laugh, you own him". That is not a line from the older sales pro in "Jerry Maguire". That is simply the shortened version of the "Use Your Personality" method. Making someone laugh builds mutual respect and helps in the trust-building department...which is vital, of course. THE KEY is that this should only be used in an honest and forthright manner. Machiavellian methodologies are fascinating, and many car salesmen use them every day, but they are not what I call "PURE Salesmanship"

The best sales professionals will sell superior products(exclusively/hopefully). A product they use and love and believe in so deeply that the customer inherently picks up on this genuine passion and love for the product. This is the case with me(David Elton)in regard to Saab 900 vehicles made between 1980 and 1993. This is one of the safest cars ever made, pound for pound.(categorical comparison/not Hummers-V-Yugos)

The most effective salesmen and saleswomen use thier ability to pursuade
and convince using only ethical methods and superior products.

1) Show and tell
2) Explain the pros(e) and possibly be honest about the negative side (if any)
3) Make them an offer they cannot refuse
4) CLOSE (509-999-"CLOZ")

The assumptive close is my personal favorite
because I prefer to sell only those products
that are "cream of the crop".
(top shelf/state of the art)

David Elton
Lake Oswego
1998